Passive Willpower™
Less effort. Better outcomes.
Passive Willpower is the strategic use of environment and positioning
to eliminate the need for discipline.
Reduce Friction
Fewer Decisions
Better Defaults
ZERO BS Adjacent
Fewer Decisions
Better Defaults
ZERO BS Adjacent
Most people think the answer is more discipline. More grit. More effort.
Passive Willpower takes a different view: design the system so the right
action is easier than the wrong one. No hype. No chest-thumping. Just better outcomes
through better setup.
Passive Willpower takes a different view: design the system so the right
action is easier than the wrong one. No hype. No chest-thumping. Just better outcomes
through better setup.
What It Is
A practical design philosophy built around one simple idea:
make the desired action the path of least resistance.
What It’s Not
- Not laziness